Vision – what RADO represents and how we define our future

RADO is already the acknowledged rubber compound specialist in the automotive sector in Germany, Austria and Switzerland. A broad customer base ensures the sustainable stability and profitability of our company and opens up excellent possibilities for the future. Our robust market position, innovative strength, extensive product range and commitment to high-margin product solutions gives us a competitive edge and makes us a preferred partner in the rubber sector.

Sustainable economic success for our customers

As it shapes its future direction, RADO is guided by a simple but powerful vision: We want to supply our customers with sustainable, added-value solutions and enjoy profitable growth, while at the same time reducing our company's ecological footprint.

We can move closer to this goal by developing sophisticated new rubber compounds which satisfy the individual needs of our customers and fully comply with all quality and environmental standards. We will be helped along our way by optimised processes, a modern production infrastructure and a strong leadership team which, together with proactive divisional managers, will secure the long-term future of our company.

RADO works in partnership with its customers, providing expert, professional service and support at all times. To keep pace with the growing demands on rubber compounds, RADO is constantly adding new compounds to its product portfolio. Concentrating on technical rubber items, we have found our niche in finding sophisticated solutions to individual challenges, quite deliberately steering clear of the mass and tyre compound markets.

We value, support and develop our employees

Our employees are our greatest asset and are vital to RADO's success. As a values-based, owner-managed company, we want to continue to be an attractive employer for qualified, motivated and proud employees. Securing jobs for the long term is therefore just as much a part of our vision for the future as putting in place a broad spectrum of measures to ensure staff retention. Within this context, the personal development of our employees is something that is very close to our hearts.

Rolf Müller
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